How to Keep Your Focus in a Busy, Tech-filled World

With all the great SaaS tech available out there, it’s hard to avoid getting sucked in to a new purchase every week. After all, these are AWESOME tools that will DISRUPT [insert industry here], right? Surely, you NEED to sign up for at least a trial to see how

Case Study: White Paper for Non-profit

While not one of my core services, white papers are a powerful marketing asset for any B2B tech company. Use them to explain a complex tech concept, demonstrate your thought leadership, or spark engagement with your audience. I’ve written a few white papers in my time, mainly academic-sounding, stiff

Think Like a Publisher, Not a Marketer

Printer security isn’t a sexy topic. But HP knows it’s an important part of any company’s cybersecurity plan. So they decided to take their latest marketing campaign up a notch. Instead of just publishing some use case examples of how printer security is a serious thing, they

The Information You Need to Sell Your SaaS Product to B2B Customers

Who likes B2B customers? You do. As a SaaS company, you like selling to B2B customers. They boost your brand’s credibility and provide powerful social proof. Since they tend to stick around for longer than B2C customers, they lower your overall monthly churn risk. Not to mention the fact

Why I DO Use the Word 'Freelancer'

I still call myself a freelancer (a freelance technical copywriter, to be exact). It’s just a word, but one that I see getting trashed on a semi-regular basis online. Usually by someone else who does the same work as me: outsourced writing (copywriting or content writing) for companies, people,

What's New in Tech Content Marketing?

CMI put out their latest technology industry content marketing report and it’s always interesting to see what they find out about the circuitous route B2B tech sales and marketing take. Interesting tech content marketing stats I’m using “interesting” in the Confusian sense, since tech content marketing affects so

Case Study: Writing Monthly Blog Posts for ServiceRocket

One of my core services is monthly blogging for B2B tech companies. As I tend to get the same sorts of questions about this work, I thought I’d write up a case study of how that work went with one of my favorite clients. Without further ado, here you

Over to You: What's Your Biggest Tech Marketing Obstacle?

With the unofficial soft relaunch of my blog, I want to make sure I’m writing content that you want to read. So I want to ask you about your biggest tech marketing obstacles. * What item stays on your To Do list day after day because you just don’t

Publish Content with a Positive Spin and Go Get'em

Raise your hand if you’re tired of all the negativity online.  So why are you publishing negative content for your B2B tech company? Yes, you are publishing negative content with every post with the word “stop” in the title, every download on how “not” to do something, every webinar

A Day in the Life of a Website Owner

Today I completed one of the newest admin tasks of being a website owner: buying an SSL certificate for my website. While I don’t do any eCommerce transactions through it, nor is it an “official” corporate site, my site will still be marked as “not secure” for Chrome browser

Regenerating Content is Hard Without a Plan

Repurposing or regenerating content is easy to do with evergreen content, since you know it’ll always be relevant and valuable to your audience. But what about any net-new content you create? Is there a way to create it so that it’ll be easy to regenerate into something new

Use this Plan to Drive SEO Rankings for Your Business Blog More Easily

SEO. You’ve read all the posts on how it’s important for your tech and sports tech website. You’ve tweaked all the keywords on your site, made sure to include them in your webpages, and you’re still wondering where the traffic is. So you hire an SEO